Find the opportunity.
Understand the business, listen to the audience, and identify where the strongest opportunity lives.
- Market & audience research
- Positioning & category strategy
- Commercial planning
ERICK RODRIGUEZ / APEX MARKETING GROUP
Built on vision.
Driven by
connection.
I build businesses and the partnerships that move them forward. Across health, hospitality, food, and technology.
Explore my workVENTURES &
COLLABORATIONS
COLLABORATIONS
PeptidesGPTstacked farmBAR NINEGLPOutcomes
01SELECTED WORK
Different industries.
One builder’s mindset.
Businesses I’m building.
Partners I’m growing with.
A few of the ideas moving forward.
ALSO IN THE PORTFOLIO
02A LITTLE ABOUT ME
Curiosity is the starting point.
Relationships make it real.
I see the possibility.
Then I get to work.
I’m Erick. A founder and strategic partner who connects ideas, people, and markets.
My work moves between AI and health technology, food and agriculture, and coffee and hospitality. The common thread is finding an opportunity, bringing the right people together, and helping turn it into a business.
I founded PeptidesGPT after experiencing how fragmented wellness information can be. That same hands-on perspective shapes how I work with every venture and partner: stay curious, get close to the problem, and follow through.
03HOW I WORK
Big-picture thinking.
Hands-on execution.
Direct access. Shared ambition.
A practical path from the first
conversation to the next move.
Build what matters.
Bring the idea to life through a clear brand, a useful product, and a focused path to market.
- Venture & product development
- AI tools & practical workflows
- Content & campaign systems
Connect it to growth.
Build the relationships and feedback loops that help a business learn, reach people, and move forward.
- Partnerships & distribution
- Customer acquisition & follow-up
- Performance insights
04LET’S CONNECT
The next good idea
starts with a
conversation.
Building something? Opening a new market?
Have a partnership in mind? I’d like to hear about it.